Clear Alternatives, LLC. Beyond Asset Management. Empowered Investing.

Clear Alternatives LLC is an asset management firm owned and operated by professional women in finance.

Our portfolios incorporate Behavioral Finance and the Cognitive Sciences into the investment process.

We enable accredited investors to gain exposure to the price movement of the market without the challenges of buying, selling, and managing their own portfolio.



Understanding Behavioral Economics

Clear Alternatives identified common
Heuristics and Biases in the market, then developed tools to monetize and profit from their impact.


Heuristics: commonly known as “mental shortcuts” or “rules of thumb”, enable people to make decisions quickly, even though they may not lead to the optimal decision.  In an effort to save time and energy people use educated guesses to enable them to make rapid fire, even complex, decisions.  Far too often those guesses result in poor decision making.

Market Inefficiencies: poor decision making can lead market participants to make systematic errors. Over (and under) reactions to events are among the most commonly cited inefficiencies.  Advances in decision making theory, also known as the Cognitive Sciences, suggest that market inefficiencies can be attributed to limited investor attention or overconfidence in one’s abilities.


We see them everywhere. A few of them have even been spotted in Silicon Valley.

Half of the world’s population are women, more than half of college graduates are women, yet the ladies only represent 2% of the leadership roles in finance.


Women Provide Diversification of Thought

No investment strategy provides good returns all of the time. Therefore, investors look for diversification that enables their portfolios to perform well in most economic environments.

You can select almost any topic in the world and solicit opinions among a group of men. The pros and cons offered about the topic, and even the consensus they reach, will probably not match the pros, cons and consensus reached by a comparable group of women. This difference is at the core of what investors are truly seeking; diversity of thought.

Investors with a portfolio of investment managers dominated by men may not be achieving the diversification they are seeking.

The pipeline of women we have all heard about is finally in a position to deliver that diversification benefit. These same ladies bring characteristics with them that can make a sustainable difference for your portfolio.


Women Are More Risk Averse

Women tend to be more risk averse, seeking portfolios with higher returns for the same level of risk.

One of the justifications for women coming up against the glass ceiling is their reluctance to take risks. Studies find that men and women differ in their emotional reaction to uncertain situations and this differential in emotional reaction results in differences in risk taking.

Willingness to take on additional risk may be an honorable attribute for entrepreneurs, or CEOs, but in finance, the insatiable appetite for risk is not nearly as valuable.

The hesitancy women demonstrate with respect to risk can be a benefit in portfolio management. Many investors have come to learn that when their portfolio managers are averse to risk, they do not suffer the same magnitude of losses as they would have if their managers were risk takers.


Women Are Less Confident

There is no reason anyone would want a computer in their home.
- Ken Olson, Founder of DEC, 1977

Relative to their male counterparts, few would argue that women are more likely to claim they understand an issue better than most. Caution, in depth research, and an intense focus to detail are common attributes among women.

Overconfidence can induce investors into speculative positions and increased portfolio turnover.

Studies show the lack of confidence displayed by women is another benefit ladies can bring to a portfolio. Lower levels of confidence can result in lower trading, better diversification, greater returns, and a decrease in volatility.



of the College Graduates

- National Center for Education Statistics


of the Population

- United Nations Statistics Division


in Financial Services

- The Wall Street Journal


CEOs of Financial Institutions

- PricewaterhouseCoopers



Sector Allocation


Sector Allocation

Rigorous analysis mapping sectors to economic activity.

View PDF

Market Cap Size


Market Cap Size

Evaluate lending activity to determine small or large cap advantage.

View PDF

Focus Placement List


Focus Placement List

Conduct unbiased, bottom-up fundamental analysis on companies. Emphasis on reducing downside risk.

View PDF


Cumulative Return of a $1 million Investment in Behavioral Beta LP*


* Performance figures represent past performance and are not necessarily indicative of future performance.  The investment return and principal value of fund shares will fluctuate, so that an investor’s shares may be worth more or less than the original cost. The above results have not been audited and are based upon best available information at time of preparation.


Are you an accredited investor?
Yes, I earn >$200K per year
Yes, my net worth is >$1M
Yes, I represent an organization with >$5M AUM
No, I’m not an accredited investor
I would like to:
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When Great Returns Are Not Enough

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What is an accredited investor

In order to invest with Clear Alternatives, you must be an “accredited investor.” The SEC defines an accredited investor as someone that either has earned >$200K per year (or >$300K earned jointly with spouse) for the past two years, and expects to meet that threshold in the current year as well, or has >$1M in net worth excluding their primary residence.

To see the complete definition of accredited investor, please visit the SEC’s website.

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